Nightire was born out of a personal quest to understand sleep, and all that it entails

I have this thing called can’t-always-shut-my-brain-off-to-go-to-sleep syndrome. I overthink everything and am that person who constantly makes lists in my head and who worries about things that I can’t change; all while lying in bed at night waiting for sleep to set in. This led to a few years of having a rather patchy sleep routine.

I began doing research into what could help a person sleep better and tried to apply it in my nightly routine: using black-out blinds, taking a relaxing bath, using no screens in the room (i.e. goodbye to Insta-sessions right before bed), and trying anything I could to keep my body temperature on an even keel. That included buying the right sleepwear, which, in turn, got me to focus on an industry that seemed like it had some room for innovation (and a bit more personality), which is how the idea for Nightire came about. To create sleepwear that was functional, beautiful and affordable.

Not many people care what they wear to bed, which is a shame as you spend about a third of the day in your PJs. We’re happy to shell out for fancy suits and pencil skirts, but when it comes to our home-wear; a grubby pair of last year’s shorts and a freebie t-shirt from that 5km run we did once upon a time, will do.
But no more. Because you’ve just discovered Nightire. Good on you. I hope you enjoy it… Night after night.

Nina, Nightire founder.


Made of 100% organic bamboo, our sleepwear is soft yet durable & luxuriously comfortable. How’s that, you may ask? Bamboo has a whole host of brilliant properties that could help you get a better night’s shut-eye. It’s moisture wicking, antibacterial, a non-irritant and environmentally friendly to boot.

Our pyjamas have a loose cut but still covers all your important bits, so that:

  • You don’t think twice opening the door to itarazen delivery man in the morning/ to chill in the kitchen with visitors/ to pop to the corner shop at 11PM for some almond milk and a choccie;


  • No straps, buttons or elastics cut into skin while you are comfortably lounging on the couch;


  • You can easily move around in bed while sleeping.